IWG, a global coworking leader, plans to launch its premium brand Signature in India, targeting rapid expansion in Tier II and III cities. With 40–50 new centres by 2025, the company aims to quadruple its footprint, tapping into rising demand for luxury office spaces and flexible work environments across the country,
In one of its fastest-growing markets, UK-based coworking behemoth International Workplaces Group (IWG) plans to establish its premium brand Signature in India within the next few years. The announcement was made to expand India’s flexible workspace and office rental market. Marc Descrozaille, IWG’s Middle East, Africa and APAC CEO, stated, “We’ve been open to discussions in the past, and we remain open to them as a way to accelerate our growth. If the right opportunity comes along with the right partner, we’ll certainly consider it. It’s definitely on the table.”
IWG presently operates more than 100 centres in India under Regus, Spaces, and HQ brands. He plans to increase that number to over 400 in three to five years. The expansion will focus on emerging metropolitan cities such as Surat, Patiala, Vijayawada, Salem, Calicut, Thiruvananthapuram and others. Bengaluru, a high-demand market, will receive 18 new centres in 2025, with early 2026 seeing an additional 20. IWG’s national goal is the addition of 40 to 50 centres across the country by the end of 2025.
The company’s decision to implement Signature stems from the increasing demand in India for premium workplaces. Descrozaille noted that Signature will offer “hotelification” of office spaces, featuring a concierge and advanced registration and client insurance. These are catered explicitly to high-value clients and corporates who seek premium services.
As for business, IWG continues to spend its model servicing a diverse range of clients from mid-tier companies to Fortune 500 clients, 83% of which form part of its global network. Its presence is operational in over 4,000 locations, spanning 120 countries, with the US holding the most extensive portfolio while Japan is emerging as a key APAC hub.
IWG faces stiff competition from WeWork, Awfis, and Smartworks, but the steady rental growth IWG is experiencing, especially in Bengaluru, is a good sign. “In Bengaluru, our rentals grow at an average of 5–10 per cent annually. We expect this momentum to continue shortly,” Harsh Lambah, vice president of South Asian sales, shared.
With acquisitions in the pipeline and an aggressive multi-brand strategy, IWG is positioning itself as a frontrunner in India’s dynamic coworking landscape—one that’s increasingly being shaped by both affordability and a demand for luxury.
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