The festive season in India is sparking a surge in co-working space occupancy, with promotions and holiday packages attracting companies and freelancers alike. The rise of flexible workspaces drives this trend as companies extend work-from-home options while still offering collaborative spaces for their teams. A recent report by Colliers highlights that more than 80% of office occupiers plan to expand their portfolios using flexible office solutions. This shift continues to strengthen the role of co-working in the Indian office market.

Sparsh Khandelwal, founder of a managed space platform, shares that festive promotions are a key factor in attracting short-term tenants. “Temporary changes also occur in the demand for access to flexible workspaces due to festivals,” Khandelwal explains, emphasising the popularity of offers such as daily and weekly passes. These packages, often paired with perks like free beverages or access to premium spaces, allow companies to secure temporary solutions while making more users aware of the collaborative benefits of co-working environments. Khandelwal notes that employees often find such settings enhance productivity by reducing distractions, benefiting both output and workplace culture.

The industry’s offerings this season are specifically crafted to appeal to diverse users, with “happy hour” deals and flexible packages targeting freelancers, startups, and even larger enterprises seeking adaptable spaces. Sameer Singh, COO of another co-working provider, points out, “Similar to the real estate sector, festive promotions are becoming increasingly significant in the flexible workspace industry, especially around events like Diwali.” Singh adds that businesses find value-added workspace solutions, often including community-driven activities that enrich “office culture,” particularly appealing during this auspicious season.

In addition to short-term solutions, the festive season is a time to create long-term relationships. Co-working providers see this as an opportunity to convert seasonal users into long-term tenants by showcasing the benefits of a vibrant, community-focused workspace. Sreenivas Tirdhala, co-founder and chief strategy officer of a flex space provider, highlights that this season “is all about celebrations,” adding that businesses are drawn to flexible spaces for team expansion, collaboration, and bonding events. The festive atmosphere, he says, “brings a lush air to shared office spaces,” creating an auspicious environment for innovation as businesses close out the financial year.

Companies are eager to leverage this high-energy period for team building and client engagements. Many view the festive season as an ideal time for hosting networking sessions and celebratory events in open, collaborative settings. Managed office spaces are uniquely positioned to support these events while providing adaptable, professional environments.

As the festive period progresses, the demand for co-working spaces will continue. By combining work with cultural celebrations and community-led events, flexible workspaces set the stage for long-term growth in the managed office sector.