myHQ by ANAROCK has announced a strategic partnership with WeWork India to become the exclusive technology, marketing, and sales partner for WeWork’s on-demand products, including day passes, conference room bookings, and virtual offices. This collaboration aims to enhance the user experience by allowing bookings on either the myHQ or WeWork platforms, with myHQ managing the product journey at the time of purchase.

Utkarsh Kawatra, co-founder and CEO of myHQ by ANAROCK, emphasised the significance of this partnership: “This mandate complements the 1,000+ partner flexible workspace brands already on our platform. With this exclusivity, we can now provide unparalleled flexibility and convenience to our users by giving access to the largest footprint across the country. This is the first product sales mandate anyone has ever signed in this industry, and we are happy to see WeWork India trust us with this.”

Kawatra also revealed plans to sign additional mandates in the coming months. “Whether it is an individual, a freelancer, or a hybrid corporate, whether it is a space at Rs 200 a day or Rs 2,000 a day, we want to cater to all workspace needs,” he added. myHQ aims to increase its on-demand bookings from 30,000 to 100,000 per month in 2024-25.
Karan Virwani, CEO of WeWork India, shared his optimism about the partnership, stating, “Flexible workspaces have redefined how India works, and we expect the demand to grow manifold. This collaboration will enable us to expand our reach further and deliver unparalleled value to our members.”

The partnership comes as flexible workspace options are becoming increasingly popular among freelancers and gig workers in India. According to myHQ by ANAROCK’s report, about 4 million freelancers in creative, tech, and business consulting roles find flexi-day passes an attractive option. The report highlights that on-demand access to coworking spaces is a viable solution for India’s growing freelance and gig workforce, projected to include 15 million workers by 2025 and reach 23.5 million by 2030.

This collaboration will significantly impact the flexible workspace industry by providing more accessible and diverse options for professionals across India. With the growing demand for flexible work environments, this partnership aims to meet the needs of a dynamic and evolving workforce.