Aayush Puri, a Harvard-educated real estate leader, is driving significant growth and innovation at ANAROCK and its community management tech platform ANACITY. Leveraging strategic insights and cutting-edge technology, Puri is reshaping India’s commercial and residential real estate landscape while expanding the footprint of digital facility management solutions across India and the Middle East.
Harvard Insights Fuel Strategy
Aayush Puri’s education at Harvard University has shaped his strategic approach to business. His leadership philosophy embraces sustainable scaling, data-driven decision-making, and user-centred design. These principles have been central to Puri’s ability to steer ANAROCK’s diverse real estate services beyond traditional brokerage into consulting, capital markets, and developer advisory.
ANAROCK’s Robust Financial Growth
Under Puri’s leadership, ANAROCK posted revenues of ₹566 crore in FY 2023-24, marking a 36% increase from the prior year. The growth momentum continued into FY 2024-25 with revenues reaching ₹755 crore. The company targets approximately ₹800 crore for the current fiscal, driven by healthy demand in both residential and commercial consulting verticals.
ANACITY: Transforming Community Management
ANAROCK’s SaaS platform ANACITY, specialising in community and facility management, exemplifies Puri’s tech-driven approach. Having crossed half a million users in the Middle East alone, ANACITY brings IoT-powered smart access and mobile touchless entry systems to residential and commercial properties. The platform’s success is underscored by three Gold awards at the IRECMS Dubai 2023, including “Proptech Company of the Year.”
Expanding Digital and Real Estate Horizons
Besides robust financial performance, ANAROCK is evolving through strategic partnerships and tech innovations. ANACITY recently partnered with Spintly to roll out smart access systems, enhancing security and user convenience in commercial campuses. The platform’s development has been informed by extensive community management interactions, ensuring it addresses real resident needs.
The FlexInsights Take
Aayush Puri illustrates how an emphasis on global education, strategic leadership, and technology convergence can drive real estate innovation in India. By expanding ANAROCK’s services and scaling ANACITY’s digital capabilities, he is at the forefront of transforming community living and commercial real estate operations with tech-enabled solutions. His dual focus on financial growth and technology integration positions ANAROCK and ANACITY as prominent players in India’s evolving proptech ecosystem
