India’s flex market is rapidly expanding beyond metros, with Tier 2 and 3 cities becoming coworking hotspots. Demand from enterprises, GCCs and startups is driving distributed workspace models. With a 75+ city footprint and a capex-light strategy, MyBranch is positioning itself at the centre of “Bharat’s coworking future” and emerging flex cities.
India’s flex office story is no longer just about Bengaluru, Gurugram or Mumbai. The market, valued at around USD 3.98 billion in 2025, is expected to expand steadily through 2030 as occupiers adopt distributed, hub-and-spoke portfolios. Flexible stock already stands close to 79.7 million sq. ft and is likely to cross 100 million sq. ft by 2026, driven by enterprises, GCCs, entrepreneurs and hybrid work models.
Metros still host most of this footprint, but the sharpest growth is shifting outside them. Industry estimates suggest the “Rest of India” — Tier 2 and 3 markets — could grow at over 16% annually through 2030, outpacing the top six cities. For many corporates, these locations have become the real testing ground for future-ready workplace strategies.
Why the Next Flex Wave Belongs to Smaller Cities
Several structural shifts are pushing demand for coworking and managed offices beyond India’s largest urban centres. Government initiatives such as the Smart Cities Mission, new airports, logistics corridors, and state-level incentives are attracting businesses to emerging locations. At the same time, global capability centres and large enterprises are opening satellite hubs in smaller cities to tap local talent, lower operating costs and build resilience into their operations.
India’s startup geography is also changing. Nearly half of DPIIT-recognised ventures are now based outside the major metros, creating local innovation clusters that need a modern, scalable workspace. Add a visible trend of reverse migration — professionals choosing to build careers closer to home — and smaller cities are seeing steady, long-term demand for flexible workspaces instead of short-lived speculative spikes.
New Hotspots Redrawing the Coworking Map
This shift is widening India’s coworking map. Tier 2 hubs such as Jaipur, Indore, Lucknow, Coimbatore, Visakhapatnam, Bhubaneswar, Kochi and Chandigarh are evolving into multi-sector business ecosystems with growing flex footprints. Beyond them, Tier 3 and 4 locations, including Madurai, Warangal, Udaipur, Rajahmundry, Guntur, Gorakhpur and Ludhiana, are beginning to offer credible, future-ready office options to occupiers who once looked only at metros.
These centres are not simply copying metro models. Many are building localised coworking ecosystems that integrate skilling initiatives, incubation support and community engagement with plug-and-play space. For companies, this offers a compelling mix of affordability, scalability and access to motivated talent pools that would otherwise remain underserved.
MyBranch: Built for “Bharat’s Coworking Future”
MyBranch has been designed from day one to serve what it calls “Bharat’s coworking future”. With a footprint in more than 75 cities across 28 states, it has one of the widest coworking networks in the country and is the only national operator with an active presence in all seven Northeastern states. The company has already worked with over 300 large and mid-sized corporates and startups, offering flexible offices from 500 sq. ft to more than 15,000 sq. ft.
Its capex-light, modular expansion model allows MyBranch to retrofit existing properties, control development costs and respond quickly to local demand. Alongside space, it layers incubation, skilling and enterprise support to deepen engagement and drive utilisation. This combination positions MyBranch as a natural partner for enterprises exploring satellite hubs, GCCs decentralising operations and startups seeking scalable, compliant space without heavy long-term lease commitments.
Where the Future of Work Is Headed
As India’s coworking market enters its next phase, growth will be driven less by a few metro CBDs and more by hundreds of dynamic towns and cities. With demand rising, policy support strengthening, and workplace strategy shifting toward distributed models, “Bharat is where the future works.” Reflecting this momentum, MyBranch is preparing a white paper on 100+ emerging flex-friendly cities, mapping where the next decade of India’s office growth is likely to unfold.
