IndiQube has emerged as one of India’s premier flexible workspace providers, managing over 8.7 million sq ft across 120 properties in 15 cities. The company’s unique approach focuses on creating accessible, affordable, and highly functional office spaces tailored to diverse client needs, blending technology and service to enhance employee experience and workspace flexibility. This strategy helped IndiQube build a business valued at over INR 1000 crore by prioritising collaboration and customisation.
From IIT Roots to Workspace Revolution
IndiQube’s story began with its co-founder, Rishi Das, whose entrepreneurial spirit was nurtured during his time at IIT Roorkee. Early business ventures and a passion for innovation laid the foundation for a vision: to transform the traditional office leasing model. Recognising a gap in affordable and functional office spaces beyond expensive tech parks or independent buildings lacking services, IndiQube set out to create a mid-market office brand that combined accessibility with quality and flexibility, akin to service models in the airline industry.
A Unique Business Model Focused on Experience and Flexibility
IndiQube does not view itself as a typical coworking company but as a workspace solutions provider delivering a full stack of services, including plug-and-play office spaces, interiors, renovations, green solutions, and tech-enabled services. The business model caters predominantly to long-stay, large clients such as startups, unicorns, and Fortune 500 companies who want their own branded office culture. Flexibility is key—clients have a say in how their offices are designed and what employee benefits they provide, allowing for variations like snack options instead of premium coffee. Through technology, such as the “MyCube” app, IndiQube offers a seamless experience from booking parking to accessing the gym, making the office a productive and collaborative environment.
Overcoming Challenges and Expanding Reach
The narrative around remote work and the decline of office spaces posed a major challenge during the COVID-19 pandemic. IndiQube’s leadership tackled this by emphasising the enduring need for hybrid work environments where collaboration happens in person. They carefully segmented India into micro-markets, focusing on tier 2 and 3 cities ripe for flexible workspace adoption. This geographic expansion and market fit strategy have been crucial for scaling the business across India.
The FlexInsights Take
IndiQube’s success lies in its holistic approach to workspace solutions that transcend traditional coworking. By marrying technology, customizability, and a deep understanding of client and employee needs, IndiQube has positioned itself as a leader catering to the evolving future of work. Its emphasis on collaboration, flexibility, and service distinguishes it in a competitive market, making it a benchmark for scalable and sustainable office space innovations in India’s rapidly growing commercial real estate landscape. This model underscores the importance of adapting office environments to hybrid working realities, especially in emerging cities beyond metro hubs. IndiQube’s story is a blueprint for blending tech-driven services with real estate, focusing on people as the true asset.
