Ofis Square, India’s fast-growing provider of coworking and managed office solutions, has announced its partnership as Associate Partner of UP Yoddhas for the Pro Kabaddi League (PKL) Season 12. This collaboration unites one of India’s leading workspace brands with a competitive and widely loved PKL franchise under the GMR Group, as the country’s premier kabaddi event kicks off its 2025 season.
Partnership Overview
- UP Yoddhas: A major GMR Sports franchise, consistently competitive, with a large national fanbase across age groups.
- Ofis Square: Aggressively expanding its footprint in Delhi NCR, Ofis Square has launched flagship coworking centres in Noida and Gurugram, including a new 30,000 sq. ft. space at MG Road and a forthcoming 5 lac sq. ft. facility at Sohna Road.
- The partnership underscores shared values of innovation, performance, and teamwork, capitalising on kabaddi’s rising popularity and its place among India’s most-watched sports.
Leadership Perspective
- Satyam Trivedi (CEO, GMR Sports): Celebrated the alliance for boosting fan engagement and strengthening connections with communities, while positioning both organisations as champions of excellence and teamwork.
- Saroj Mittal (Founder, Ofis Square): Highlighted kabaddi’s spirit of speed, skill, and strategy, aligning it with Ofis Square’s mission to foster dynamic, winning teams in premium workspaces, and to invest in the homegrown sports economy.
Growth & Impact
Ofis Square’s rapid expansion mirrors kabaddi’s meteoric rise, marking a shift towards flexible, modern work solutions for fast-growing teams and enterprises. Their Grade-A, tech-enabled spaces foster productivity, collaboration, and a vibrant business community, reflecting new paradigms of work in India. Fans can watch UP Yoddhas live on Star Sports and Disney+ Hotstar throughout the 2025 PKL season.
Flexinsights Take
This partnership exemplifies how sports and business cultures can blend to inspire and engage a broader audience, driving brand value and exposure for both entities. Ofis Square’s involvement with UP Yoddhas is not just about sponsorship; it’s a strategic investment in India’s local sporting culture and a nod to the evolving synergy between workplaces and sports-driven motivation. As corporates increasingly back sporting ventures, collaborations like this one are set to redefine fan engagement and corporate identity in India.
