Smartworks has partnered with People 360D to offer integrated workspace and AI-powered talent solutions for GCCs in India. The collaboration enables faster setup, seamless hiring, and scalable operations. As GCCs evolve into strategic hubs, this plug-and-play model aims to shorten execution timelines and improve operational efficiency for global companies.
Smartworks Coworking Spaces Limited has announced a strategic partnership with People 360D to deliver integrated solutions for Global Capability Centres (GCCs). The collaboration brings together workspace infrastructure and AI-powered talent acquisition into a single, unified platform designed to simplify and accelerate GCC setup in India.
This move reflects a broader shift in how global companies approach expansion. Instead of managing real estate and hiring separately, enterprises are now seeking end-to-end solutions that reduce complexity and accelerate execution.
Bridging Talent and Infrastructure
At the core of this partnership is a plug-and-play model that combines Smartworks’ large-format managed office campuses with People 360D’s AI-driven hiring capabilities. The goal is to address two of the biggest challenges faced by GCCs—finding the right talent and securing scalable office space—through a single, streamlined offering.
Harsh Binani, Co-Founder and Executive Director of Smartworks, emphasised this changing mindset. “GCCs today are not evaluating India as a cost centre; they are building long-term capability hubs here. What they need is speed, reliability and execution depth.”
He further explained how the partnership responds to evolving enterprise expectations. “While talent and infrastructure have traditionally operated in silos, enterprises now expect both to come together seamlessly. By combining large-format, ready-to-scale managed campuses with a strong talent acquisition engine, we are enabling global firms to move from decision to deployment in weeks, not months.”
Powered by SmartVantage Platform
The collaboration will operate under Smartworks’ GCC-focused platform, SmartVantage. This platform is designed to support rapid, multi-city expansion, allowing companies to scale operations efficiently across India.
By integrating People 360D’s hiring and deployment solutions into SmartVantage, enterprises can reduce setup timelines and execution risks. The model also supports flexible scaling, which is critical for GCCs managing dynamic business needs and evolving workforce requirements.
Industry Leaders Highlight Strategic Need
Leaders from People 360D highlighted the growing importance of integrated solutions in the GCC ecosystem. Anil Chintapalli, Chairman of People 360D, noted, “As GCCs transform into strategic innovation hubs, organisations need more than standalone recruitment or infrastructure support. They need an integrated platform that can deliver both talent and infrastructure at scale.”
Hemanth Gullapalli, Co-Founder and Director, added that Smartworks’ expertise in building enterprise-grade campuses complements People 360D’s talent capabilities. Swaroopa Gorantla, Co-Founder and Director, also pointed out that the partnership will enable faster setup, seamless hiring, and efficient scaling for global companies.
GCC Growth Driving Demand for Integrated Solutions
India’s GCC ecosystem is currently valued at around $65 billion, with over 2,000 centres operating across the country. These centres have evolved beyond cost-saving units into strategic hubs for product development, research, and digital transformation.
As enterprises increasingly prioritise speed, scalability, and employee experience, the demand for integrated, turnkey solutions is rising. Partnerships like this are expected to play a key role in shaping the next phase of growth in India’s flexible workspace and GCC landscape.
The Road Ahead
With global companies looking to expand quickly and efficiently, the integration of workspace and talent services could become a defining trend. Smartworks and People 360D’s collaboration positions them to capitalise on this demand, offering a differentiated value proposition in a competitive market.
As GCCs continue to grow in scale and strategic importance, solutions that combine infrastructure, talent, and technology are likely to set the benchmark for future expansion in India.
