UnearthIQ and Smartworks have formed a strategic partnership to drive innovation, benchmarking, and expansion for Global Capability Centres (GCCs) in India. Leveraging Smartworks’ SmartVantage platform and UnearthIQ’s research expertise, the collaboration aims to support GCCs with data-led insights and ecosystem services that foster scalable, future-ready workspaces.
Strategic Partnership to Empower GCCs
UnearthIQ, a GCC enablement and research firm, has partnered with Smartworks Coworking Spaces Limited, India’s largest managed office platform by area. This partnership combines UnearthIQ’s advisory and benchmarking capabilities with Smartworks’ vast workspace ecosystem to support GCC setup and growth decisions.
Innovative GCC Enablement Offerings
The collaboration leverages UnearthIQ’s DisruptIQ research tool to assist new customers with financial modelling, innovation insights, and benchmarking GCC location metrics. Additionally, the InsightCircle platform offers SmartVantage clients peer benchmarking and innovation best practices to fuel transformation and scaling.
Vision for Future-Ready Global Capability Centres
UnearthIQ Founder & CEO Gaurav Vasu highlights that GCCs in India are evolving beyond cost centres to innovation hubs, driving AI, digital capabilities, and R&D. Smartworks Co-Founder Harsh Binani emphasises SmartVantage’s goal to create seamless ecosystems integrating world-class workspaces, curated partnerships, and actionable intelligence for GCC clients.
Economic Impact and Growth Potential
India currently hosts over 1,800 GCCs, expected to reach 2,600 by 2030, contributing an estimated 4.7% to the country’s GDP with a gross output between $165 and $188 billion. The UnearthIQ–Smartworks partnership aims to accelerate this growth by enabling enterprises to fully leverage India as a strategic base for talent, technology, and business transformation.
The FlexInsights Take
This strategic alliance between UnearthIQ and Smartworks addresses the evolving needs of GCCs by marrying data-driven insights with comprehensive workspace solutions. By offering research-backed advisory and innovation support through SmartVantage, the partnership provides a critical enabler for GCCs to scale efficiently and innovatively in a competitive global landscape. Such collaborations underscore the rising maturity and sophistication of India’s GCC ecosystem, positioning the country as a premier destination for global enterprise growth and innovation.
